ThirdLove founder reveals why the company took out a full-age ad slamming rival Victoria's Secret

The ad, which was structured as an open letter from ThirdLove cofounder and co-CEO Heidi Zak, described the comments fromIn a recent interview with Business Insider, Zak said the company strongly debated whether to write the letter., Victoria's Secret came under fire after one of its parent company's executives made controversial comments during an interview with Vogue.

"I was appalled when I saw the demeaning comments about women your Chief Marketing Officer, Ed Razek, made to Vogue last week," co-founder and co-CEO Heidi Zak said in the ad. "We're nobody's ThirdLove," Razek said."We're their first love. And Victoria's Secret has been women's first love from the beginning.""It made us so angry," she said, adding that it was her husband David Spector, who is cofounder and co-CEO of the brand, who decided that the company needed to respond.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

ThirdLove founder reveals why the company spoke out against Victoria's Secret after one of its parent company's execs made controversial comments about transgender and plus-size modelsThirdLove ran a full-page ad slamming Victoria's Secret in The New York Times in November. I’ll be so glad when this BS plays out.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.Companies like TVision, FreeWheel, Tru Optik, and Google are leading the charge into OTT.
Source: BusinessInsider - 🏆 729. / 51 Read more »