Commentary: If only privacy agreements were readable. Most aren't

in May 2018. Its primary objective is to level the playing field and give individuals more control over their personal data. The GDPR also aspires to force companies to be more transparent around data collection and more cautious about its usage.Another interesting aspect of the GDPR is its requirement to clearly communicate privacy terms to end users. In this respect, the GDPR requires companies to use “clear and plain language” in their privacy agreements.

But does this indeed materialise? In my study with Professor Uri Benoliel from Israel, we examined whether, half a year post-GDPR, companies present users with online privacy agreements that are readable. We had good reasons to be optimistic. The GDPR receives a lot of attention. It employs harsh penalties, which can presumably serve as effective deterrence. Additionally, the cultural convention is that Europeans generally tend to be compliant and law abiding.

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