New tech tools such as in-app live streaming, news feed and in-app games will be rolled out. Sellers will also be able to customise their storefronts.
The firm inked memoranda of understanding with Chinese smartphone manufacturer Realme and electronics brand Coocaa; one other memorandum was signed with Huawei earlier this month. The company also co-organises events with brands called Super Brand Day, where pop-up stores are set up and exclusive products and offers are dangled in front of consumers.That said, Lazada has no plans to follow in the footsteps of US giant Amazon and open physical stores.
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