Before the new range had even launched, a huge international celebrity was seen sporting an outfit by the label, with the designers calling it the “ultimate accolade”.But, prior to today’s launch date, a huge international celebrity was spotted wearing a pair of the duo’s tracksuit pants.
“It was the ultimate accolade to receive – anyone starting a business knows that a celebrity of her calibre wearing our product is a huge endorsement. The collaboration between Papinelle and besties came about after Jackie O and Gemma were approached by the brand, which proved a serendipitous moment as the duo had already been discussing that loungewear should be their first product.
“It’s so good to see women being so successful in business and creating empires is inspiring,” she said.