For many retailers, the holiday season will determine whether or not their year is a success. While forecasters are predicting a, nothing is ever guaranteed. Without the proper preparation to ensure success, retailers can encounter various obstacles, from marketing efforts falling short to costly returns or downtime.
Elmi highlights one of Cymbiotika’s particularly successful holiday promotions — an advent calendar called Twelve Days of Wellness. She says, “This strategy not only boosted sales but also introduced customers to new products they may not have heard of.” The introduction of new product offerings can not only strengthen brand loyalty but keep a customer returning throughout the year.The holiday season is a time when competition is at its highest.
To effectively manage the influx of product returns during the holiday season, proactively invest in advanced returns technology. “The sheer volume and diversity of product returns, repairs, and exchanges can overwhelm a warehouse or store that’s not equipped to efficiently manage returns,” says Saran. This system should offer comprehensive visibility into products' purchase histories and detailed customer information to assist in monitoring potentially fraudulent activities.
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Source: CNBC - 🏆 12. / 72 Read more »