The new CEO of Intuit says the rise of artificial intelligence will be as big a challenge as the company's shift to cloud computing

Intuit has already begun working AI in to many of its products — and says that it's on the roadmap to make TurboTax a totally free product that uses AI to match users up with pre-vetted offers for credit cards, loans, and other financial products.

But Goodarzi says that even that potentially huge shakeup to its business model is secondary to the broader implications of applying artificial intelligence to the world of personal and business finance, where livelihoods literally hang in the balance. And so, Goodarzi spent some time with about a dozen CEOs and other leaders he admires, including Microsoft CEO Satya Nadella, Slack CEO Stewart Butterfield, and even NFL Hall of Famer Steve Young. He shadowed them in their daily duties, asking questions and getting their perspectives on the world of business.

In January, Goodarzi kicked things off with a series of meetings and events with Intuit's 9,000 employees around the globe. Now, a few months later, Goodarzi is settling in for the long haul.The thing that makes Goodarzi's"heart beat fastest" — the very reason why Intuit exists — is the idea that technology can help people be more prosperous, he says.

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