YouTubers Logan Paul and KSI have managed to transform their feud into a billion-dollar company. Their drink brand, Prime, is expected to exceed $1.2 billion this year in annual sales, according to
The brand has been marketed as the result of"when rivals come together" and"where great taste meets function," according to the brand's website. It offers a variety of sports and energy drinks, setting it up to be a major competitor of Gatorade, Powerade and Bodyarmor. The drink brand is owned by Congo Brands, which also owns 3D Energy and Alani Nu Energy. Prime's billion-dollar revenue is most likely the result of its sponsorships across the sports and entertainment industries.by the UFC on Jan. 31, 2023, making it set to become the"official global sports drink of UFC.