We know Carwow best for its YouTube drag races and its affable, everyman video host, Mat Watson. But those races are just a marketing trick to grow awareness of the firm’s European car sales business. And to help grow that business even further, Carwow has turned to crowdfunding to raise cash. The company is offering people a stake in its business through Crowdcube and has so far raised almost £2.6 million , blowing past its initial target of £1.4 million .
But I do know that while Carwow’s revenue is up and it claims to handle 10 percent of all UK new car sales, its losses more than doubled to £29.4 million in 2022 and this time last year it was forced to shed a fifth of its staff. Related: Volvo Just Made Its Carwow Reviews Awkward After Buying Stake In British Company https://youtu.
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