You can talk NFL tactics, or you can demonstrate. Even if you're wearing a suit. Trying the Philadelphia Eagles' “tush push” on the floor of the studio is all part of a day's work for the TV crews whose entertaining and educational shows have played a big part in Germany embracing the NFL.
It feels like everybody, or at least I would say 20% of the population, has seen and heard about it.' Like most of his audience, Esume was a soccer fan before he ever discovered American football. Growing up as a German-Nigerian teenager in Hamburg in the late 1980s, he encountered the game through a neighbor who played on a local club team.
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