A year ago, when USC visited
, floundering in the sixth year of the Chip Kelly era and coming off a humiliating loss Saturday to 3-7 Arizona State, the USC game feels more like the end of something. Or, at least, many frustrated Bruin diehards will be hoping that it is. athletic director Martin Jarmond is looking for any reason to keep Kelly this offseason , a win over USC could certainly suffice. Judging by the tenor of social media angst Saturday night, Jarmond’s constituents would begrudgingly trade a year of bragging rights for a fresh start with a new head coach who wants to recruit and pour his heart into the Westwood experience.