With big productions always needing big money, one theater expert explains how investment in the sector works and how London's West End is used as a testing ground for its New York counterpart. Live events took a massive hit during the Covid-19 pandemic but now audiences are rushing back to sporting events, concerts, and live theater. The latest figures, from the Society of London Theatre, show that more than 16 million people attended a theater performance in London last year — which was up 7.
21% from roughly 15 million in 2019. As investing in traditional asset classes has proven challenging in recent months as the market comes to grips with higher interest rates and mounting geopolitical risks, now could be a compelling time to invest in alternative assets such as theater