Benny Safdie, the series follows a married couple Asher (Fielder) and Whitney Siegel (Emma Stone) as they film the pilot for an HGTV show set in Española, New Mexico. The new type of home-renovation show, coined, aims to realize the couple's mission of making gentrification a win-win scenario, as they sell their eco-conscious"passive homes" to new residents and use the profits to subsidize the increasing rent for locals and help find employment for them at local businesses.
Their do-gooder mission is complicated by the fact that the whole show serves as a publicity vehicle to bring families to Española and raise the market value of the couples homes. And if that wasn't enough fertile ground for conflict, there's also the potential"curse" hanging over Asher's head, which gives the show its name. Of all the show's various threads—it also focuses on Asher and Whitney's complicated marriage; Whitney's tense friendship with indigenous artist Cara; and the impact that Asher and Whitney are having on the Española community—is arguably the most interestin