How a former Vogue fashion assistant built Glossier from a small blog to a $1.2 billion beauty business

announced Tuesday that it had raised an additional $100 million in funding in a round that valued the company at $1.2 billion, the Wall Street Journal reported.

CEO Emily Weiss launched the company in 2014, off the back of a successful blog that she launched in 2010. Glossier has found success in selling makeup directly to customers through Instagram, where the brand has more than 1.9 million followers., the company announced it had raised $100 million in a funding round that valued Glossier at $1.2 billion, according to the Wall Street Journal.

Founder and CEO Emily Weiss started the company in 2014 after running a well-known blog, Into The Gloss, for four years. Weiss has turned traditional beauty retail on its head and cracked the code for selling makeup directly to consumers through Instagram, where the brand has more than 1.9 million followers.Weiss moved to New York at 18 to study at New York University, majoring in studio art.

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