The beauty industry hasn't always been inclusive of those with melanin-rich skin tones. Fortunately, there are many Black-owned makeup brands available today, that carry every shade of foundation and powder you can imagine—from the lightest to deepest hues.“I’m a dark-skinned Black woman,” says Kierra Lanice Wray, celebrity and editorial makeup artist. “Growing up, I didn’t have foundation options that wouldn’t leave me looking ashy or would just not be right.
Beauty Founded by Kim Roxie, Beauty is a vegan makeup line made with safe, non-toxic ingredients for women with diverse skin tones. Their motto: Beauty is revealed, not applied. Customers also can’t get enough of the Revelation Brow Duo product, which has the perfect brow powder combination to sculpt, define, and fill in your eyebrows. Mented Cosmetics Bronzy skin is possible for even the deepest of skin tones thanks to Mented Cosmetics and their Sunkissed Bronzer.