A Toronto-based artist who has been taking a public swing at companies that many perceive to be failing their customers is yet again in hot water over his work this week. Before the transit agency made him switch up his design, has now been asked by Loblaw Companies Ltd. to cease production on a line of garments that takes aim at the grocery giant.
In the same vein as his 'Metrostinx' shirts, mugs and tote bags, Lam's Loblaws-themed motifs use a version of the retailer's logo that is altered to say 'Roblaw$', an obvious reference to the store's sky-high prices that consumers have been (Even better, Lam rewrote the brand's 'Live Life Well' slogan to 'Live Life Hungry,' which customers will likely find much more fitting.) Unfortunately for the artist and his fans, representatives from Loblaw have approached him regarding the items, saying that the reworked logo is too close to their own. 'In today's episode of 'What major Canadian Corp is coming after me today,' we have Loblaws saying my Roblaws shirt infringes on their intellectual property.