Through the Grammys, the Recording Academy seeks to recognise excellence in the recording arts and sciences and ensure that music remains an indelible part of our culture.
Not an easy task when you need to celebrate the achievements and stories of more than 1 000 nominees across nearly 100 categories. This year’s solution used watsonx to leverage a powerful large language model hosted in the watsonx.ai component. The model was trained on the Recording Academy’s trusted, proprietary data, which includes artist biographies and stories from the Grammys website and archives, along with their brand guidelines.
Through the AI Content Builder dashboard, the editorial team could easily and quickly create rich assets to be shared in formats such as TikTok videos, Instagram stories or Facebook reels. Upon clicking “publish,” the text is rendered on to a video asset and prepared for download and subsequent publishing.The spectacle of the Grammy Awards show extends beyond the network broadcast. Fans from around the world also tune in to a variety of livestreams on grammy.com, including the Premiere Ceremony , Grammy Live From The Red Carpet, behind-the-scenes backstage moments, stars arriving on the “limo cam” and more.
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