His first of many, many shirtdresses, flirty in blue gingham, came down the runway for spring 2015, an alluring style that was both editorial and pragmatic.And by spring 2016, a green tie-dye shirtdress was such a commercial success, it established a blueprint for having a dress of the season, as well as debuting shibori dye as a recurring collection motif.
“This is our biggest year in our history, and what is exciting is that the product is really resonating. I think we really understand who our customer is and it’s changed how I design. It used to be that the end-all, be-all of my creative process was the show. And now the end-all, be-all is clothes on the customer.”
“Instead there’s this one unique item that lives completely independently of the rest of the collection, which was definitely a new challenge. Retailers have already bought the collection and we were very unsure how they were going to react to this. And I think they really loved it. It’s much more like they’re buying items.
After New York and Palm Beach, L.A. is the next market he’s looking into for a store. He’s also been seeing success doing trunk shows in second cities, like Charlotte, N.C., and St. Louis. “Women are really hungry for fashion.”
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