The company itself has endeavored to encourage “employee sustainable behaviors,” such as the voluntary adoption of electric vehicles for leasing by authorized employees eligible for company cars. As a result, over half of this employee group have elected to drive electric vehicles. The authors outline how they did it using the behavioral science of nudge management.
She held a position at the Goethe Institute in Egypt, worked in Russia, and was sent to Romania on behalf of the Robert Bosch Foundation.is the inaugural Director of the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge Business School in the UK and a Professor of Behavioural Economics and Policy for Sustainable Development.
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