A series of studies and field experiments have shown that consumers value a product more highly when it’s part of a take-back program, show a greater willingness to pay, and don’t require any additional purchase incentives.
, aren’t waiting for regulations and have initiated take-back strategies that allow consumers to return used products to be put back into the production cycle. Other companies have hesitated, fearing that the increased cost of such programs will have to be offset by higher product prices that drive away customers.