Why Walmart buying Vizio is a much bigger deal than you think

Walmart just bought Tv Maker Vizio for $2.3 billion. Now, I wouldn’t be surprised if you just scrolled right past that particular headline when the news dropped on February 20. I am not here to try to convince you that you should care.

Follow the money So, we’re going to kick this off by doing what one should always do when a market-shifting event happens. Let’s follow the money! In 2015, a now-defunct Chinese brand called LeEco almost bought Vizio for $2 billion dollars. China blocked that, so it didn’t happen. But Vizio continued to sell TVs. That’s lots of TVs going into people’s homes.In fact, right up through 2020, Vizio was the No. 2-selling TV brand in the U.S. Since then, Vizio fell to the number 4 or 5 slot, depending on which report you reference.

New retail opportunities The notion that Walmart bought Vizio not because it wanted to make TVs, but because it wanted to buy advertising screens already in some 18 million homes is not an original take. It’s actually not even that hard to come to this conclusion.Let’s take a break from Vizio and Walmart. Turn on a TV and see what happens when you go to watch a show on Amazon Prime Video.

Now, let’s get out of the Amazon app and into the Google TV platform. I may have to deal with ads in these streaming services, but at least my precious Google TV platform is mostly ad-free, right? And the ads we do see are for content I might want to watch. They aren’t trying to sell me retail products, right?Wrong. Just the other day, when I turned on a Sony QD-OLED TV running Google TV, the first thing I saw was an ad for a Kia EV6. It was made to look like a movie or TV show I could watch.

What’s next for Vizio TVs I’ll get back to the advertising nightmare shortly. Let’s set that madness aside for a moment and switch gears to talk about Vizio’s TVs themselves. What’s going on there? Will the TVs go down in quality? Up in quality? Stay the same?There may be some tentative plans right now.

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