in scripted series output in 2023, one thing is clear: Peak TV, after a decade-long run, is dead. But what killed it?, which froze content pipelines as scripted TV production was halted for months? Maybe it was Warner Bros.
Or was the real culprit peak TV itself, which produced an unsustainable glut of content that far exceeded consumers’ demand for new titles to watch? Spoiler alert for the murder mystery at the center of Variety Intelligence Platform’s latest special report: It was all of the above. While the strikes certainly hammered the nails into peak TV’s proverbial coffin, a complex web of dynamics was at work behind the demise. With “The Death of Peak TV,” VIP+ has partnered with entertainment data companyOne key takeaway becomes readily apparent when looking at the data: TV production was already dipping before the strikes began.
What truly sealed the death of peak TV last year, then, was the first-ever drop in series released by U.S.-based SVOD platforms, as even COVID-plagued 2020 saw an uptick from the previous year.