LinkedIn subscriptions pull in R32-billion for Microsoft

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LinkedIn has for the first time disclosed sales for its premium subscription business.

the first time disclosed sales for its premium subscription business, saying the unit hit US$1.7-billion in revenue in 2023 as the company sees an uptick in adoption of new artificial intelligence tools.

But over the past year, LinkedIn has been working to expand its premium subscription business, which is used by job seekers and other individual users and starts at $39.99/month. A major part of that effort was the addition last year of AI features such as the ability to scan a job posting and, based on a job seeker’s resume, determine automatically if the seeker might be a good fit. The AI system can also help job seekers tweak their LinkedIn profile to make them more appealing to recruiters and can automatically generate written messages to send to recruiters.

 

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