Collingwood flag unveiling start time changed after fan fury over AFL premiership ‘gimmick’

Collingwood have marginally pushed back the slated start time of their premiership flag unfurling ahead of this Friday night’s AFL blockbuster with Sydney. The Magpies issued a media update on Tuesday revealing the unfurling ceremony would begin at 6.15pm, an hour and 25 minutes before the first bounce at 7.40pm. Fans learned of the early start time when AFL 360 reported a 6.16pm start time, linking it to the 2023 grand final victory resulting in their 16th flag.

AFL 360’s Gerard Whateley questioned whether the early start might have been because the club has become gun shy following the criticism levelled at them by 1990 Magpies premiership coach Leigh Matthews. Matthews, who also coached McRae during the Brisbane Lions’ premiership three-peat, took aim at Collingwood’s ‘over-celebrating’ for launching a documentary less than two weeks before the Magpies began their flag defence.

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