Will Big Tech agree to play by Europe’s new digital rules? He has already seen evidence that traffic will go straight to Google. “You can’t assume that someone who has been using Google for 20 years will choose something else,” Kroll says. He adds: “The reason this law was made was to repair the damage done to competition. This is not happening. It might even be damaging us.
” Google insists it wants to comply with the rules and that it believes in giving users “choice and control” and in competing “on the merits”. It adds: “The design of our choice screen is based on choice research, user testing and many months of engagement with the Still, Ecosia’s Kroll is not alone in his scepticism about the effectiveness of the new law in reining in Big Tech companies like Google. Concerns also come from many lawyers, regulatory experts and investors. For years, Brussels has wondered how to prevent the largest online platforms from using their market dominance to crush rivals and build monopolie
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