Big Mac goes Big Tech, with a few hiccups

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When McDonald’s first opened for business in the 1940s, its workers stood at physical counters, its burgers and fries were listed on paper menus, and its...

SAN ANTONIO, Texas - When McDonald’s first opened for business in the 1940s, its workers stood at physical counters, its burgers and fries were listed on paper menus, and its customers paid cash to its human cashiers.Today technology so infuses every aspect of McDonald's business that it would only be a slight exaggeration to call it a tech company that happens to sell burgers.

McDonald’s said in a statement the outage was caused by an unnamed third-party provider during a "configuration change". Asked for comment, McDonald's referred to that statement. McDonald's Japan on Saturday apologized for the inconvenience, saying all its restaurants and its delivery service were operating normally.“We are increasingly reliant upon technology systems,” company lawyers wrote in its annual Securities and Exchange Commission filing on Feb. 22.

McDonald’s wants more customers to order through digital avenues like its app and kiosks, which already made up a third of its sales in top markets in 2022. “Over the next 10 years, we want to be as good at AI as the tech giants,” Johnson told a retail conference in 2020, according to Retail Dive, a trade publication. Starbucks in 2022 hired a former McDonald's executive to oversee its use of technology.

 

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