McDonald's announces acquisition to personalize the drive thru

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McDonald's announced plans Monday to acquire a tech company — its largest deal in 20 years — as it continues to push its U.S. locations into the digital age.

McDonald's announced plans to acquire a tech company — its largest deal in 20 years — as it continues to push its U.S. locations into the digital age.

Sources familiar with the matter said that the deal is valued at more than $300 million, making it the largest McDonald's deal in two decades. The company said that it already tested the drive thru technology in several of its U.S. markets last year. It plans to roll it out to other U.S. locations this year, with international expansion on the horizon.

 

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