The storied British marque decided to double down on its customization options a few years back and so far the strategy has proven to be a winning one,Mercedes-AMG’s Scrappy New 4-Cylinder GT43 Might Just Make Your Muscle Car Jealous
The current demand for personalization is unlike anything Bentley has seen during its 105-year history. Unsurprisingly, if someone is willing to spend more than $200,000 on a vehicle, they want as much say as possible the color of the exterior finish, the polished wood trim that runs through the cabin, and the leather that covers the cushy seats. Because of this, Bentley’s customers are spending €39,000 on options, according to the company’s most recent earnings call.
Bentley, like the rest of the auto industry, is tapping the brakes on its plans for EVs despite this strong performance. The company announced that it will push back the debut of its first all-electric model from next year to late 2026, In the meantime, it will bulk up its plug-in hybrid offerings, with four electrified models across theranges scheduled to debut this year.
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: CNBC - 🏆 12. / 72 Read more »