Problem child Ben & Jerry's getting boot from parent after years of political controversy

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Unilever is finally getting rid of Ben & Jerry's after the progressive ice cream brand has given its parent company years of headaches with its controversial political activism.

Multinational conglomerate Unilever, the owner of some 400 brands, announced Tuesday it is spinning off its ice cream business — including major names like Ben & Jerry's, Breyers, Magnum, Popsicle and Klondike — after more than a century. The consumer goods giant said the move is part of a growth strategy to create a leaner business. At the same time, by shedding Ben & Jerry's, Unilever is ridding itself of a longtime headache.

The biggest lightening rod began in July 2021, when Ben & Jerry’s announced it would no longer sell its products to Israelis in the West Bank, which the company refers to as "Occupied Palestinian Territory." The move sparked outrage from both sides of the political aisle amid accusations that the company was boycotting Israel as part of the boycott, divest, sanctions movement, which Ben & Jerry's denied.

Ben & Jerry's was hit with its own boycott threat last year after the company angered some Americans on Independence Day with a post on Twitter that read, "This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it." Several U.S.

 

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