Cultural Intelligence in Hi-Tech Leadership: Navigating Global Business Dynamics

For several decades now, the definition of a successful high-tech enterprise can no longer be reduced to technological prowess alone. Now it is a much broader and bigger skill, and a huge part of the company’s success is scaling, and as a consequence, a broad understanding of global trends and the distinctive characteristics of individual cultures.

Cultural Adaptability Samsung, a multinational conglomerate known for its electronics, demonstrates a strong commitment to cultural adaptability. One notable instance is their approach to product localization and marketing strategy in different regions worldwide: for example, in Southeast Asian markets during festive seasons like Diwali, featuring culturally relevant themes and imagery.

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