FILE – Republican presidential candidate former President Donald Trump speaks after voting in Florida’s primary election in Palm Beach, Fla., Tuesday, March 19, 2024. Trump’s return to the stock market could be right around the corner. All eyes are on a vote Friday by shareholders of Digital World Acquisition Corp., a shell company that is looking to merge with the former president’s media business.
Before Truth Social, there was a short-lived blog on Trump’s personal website called “From the Desk of Donald J. Trump.” But it didn’t last long, and Trump’s camp was already hinting that the former president had a social media platform in the works. The company behind Truth Social doesn’t disclose user numbers. As it lays out in a regulatory filing, “since its inception, TMTG has focused on developing Truth Social by enhancing features and user interface rather than relying on traditional performance metrics like average revenue per user, ad impressions and pricing, or active user accounts, including monthly and daily active users.”
Digital World itself has pointed out the need to grow its user base in order to be successful. In an 84 page filing with U.S. regulators, the company listed many of the risks facing TMTG. Chief among them is the need for the platform to grow its user base Truth Social’s feed looks much like X’s, with a purple color scheme and a “for you” section of recommended posts as well as a feed of accounts a user follows. There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden.
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