Few brands have been as well-positioned to take advantage of the rapid shift from sedans and coupes to SUVs and crossover vehicles as Britain's Land Rover, which is in the midst of a rapid expansion of its light-truck lineup.
CNBC: Speaking of systemic issues, Land Rover seems well positioned to respond to the surge in SUV demand. Not so with Jaguar, however. Eberhardt: I don't know. No one has really made much of a market except for Tesla because of the mystique of Elon Musk. The I-Pace is a really cool car and it drives real well. It may be the future but we just don't know yet. It's tough for the industry as a whole to know what the natural demand is. The big problem for all of us manufacturers is residual values are a fraction of what they are on regular cars.
CNBC: In terms of self-driving vehicles, you've teamed up with Waymo, the Google spinoff that will buy as many as 20,000 I-Pace SUVs for its new Waymo One autonomous ride-sharing service. What does that mean for your own plans for autonomy? CNBC: Every senior executive I know in the auto industry has something that keeps them awake at night. How about you?
CNBC: That's not the only trade issue. What about President Donald Trump's threat to put tariffs on auto imports?
Would the plan be to build more plants outside the UK to save on costs, Slovakia for instance...
The company is struggling because they manufacture vehicles that no one wants to buy. The F-Pace in particular!
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