Theme parks are latest business to test out surge pricing model

CARLSBAD, CA-SEPTEMBER-17: Entrance to Legoland California theme park next to North America's first ever Legoland Hotel at Legoland on September 17, 2013 in Carlsbad, California.

O'Neill hopes the strategy will address the issue of overcrowding at parks and lower wait times for riders. Legoland California is expected to be one of the first locations to see the pricing shift. Florida and New York locations will likely start the model next year. Other parks like Disneyland already have dynamic pricing, charging guests more on the weekends and holidays.Just last month, Wendy's came under fire when they pitched their plan to fluctuate prices of menu items. They

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