One doesn’t have to be a technology-saturated startup to evolve to a platform company. Technology, for sure, smooths the way. But just as important is an understanding of where and how to target a platform strategy, versus attempting to spray it across the enterprise.by Accenture do not have a platform strategy at all. But companies should not pursue platform strategies just for the sake of having a platform, the team of Accenture co-authors, led by Ram Ramalingam, point out.
Of particular interest to Ramalingam and his co-authors were another 41% of companies they call “platform adopters,” who “pursue platform strategies for specific purposes” such as launching new ventures or enhancing customer experiences.Apple iPhone 16 Pro New Leak Reveals Updated Colors Coming This Fall
Innovative thinking that combines parts of the business makes for transformative platform initiatives, the Accenture team relates. They point to the experience of Nike, which employed a platform strategy to aggregate customer offerings and provide a hub for athletes via its Training Club and Run Club applications. “This unique community gives Nike customers a much more sophisticated experience,” they explain.
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: LuxuryDaily - 🏆 325. / 59 Read more »