No One Told EV Owners Their Tires Will Wear Faster, And That’s Making Them Unhappy

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EV tire wear is a major issue for the industry to tackle as it leads to more pollution and customer dissatisfaction

The extra weight and big torque of electric vehicles mean that their tires wear out significantly faster than traditional combustion vehicles. However, EV buyers feel like they weren't warned about this difference and they don't like it. “The widening satisfaction gap between EVs and gas-powered vehicles highlight an opportunity for tire manufacturers and automakers to educate EV owners on the differences in performance,” said Ashley Edgar, J.D.

Power reports that the goals of maximizing range and optimizing tire wear are in conflict, creating a significant challenge for the automotive industry, which will only become more important as the EV segment grows. Customer Satisfaction By Brand Even as the industry experiences some big changes, other aspects of it stay the same. For instance, for the 21st year in a row, Michelin has ranked highest among tire providers for luxury vehicles in J.D. Power's 2024 U.S.

 

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