THE FUTURE OF APPLE: The road ahead for the tech giant is services, not iPhones

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The road ahead for Apple is services, not iPhones — learn more in The Future of Apple Report from BIIntelligence

The tech giant's fiscal Q1 2019 represented the first time in more than a decade the company saw declines in both revenue and profit during a holiday season.

Apple's peripheral segments — 'Services' and 'Wearables, Home, and Accessories' — were two bright spots for the company. And Apple's latest event marked a shift in the company's approach, with a focus on news, games, videos, and other content.

 

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