Un-brie-lievable! Cheese company whose Tube ad was taken down for being too 'unhealthy' mock TfL -...

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Artisan start-up Cheesegeek had to take down their posters after TfL said it did not comply with its advertising standards in September last year.

Read more:A cheese company whose Tube advert was banned for being too 'unhealthy' have mocked TfL - replacing the smelly snack with cucumbers in reference to Ed Gamble's recent battle with the transport agency.

Artisan start-up Cheesegeek had to take down their posters after TfL said it did not comply with its advertising standards in September last yearEXCLUSIVEREAD MORE: EXCLUSIVE TfL killjoys ban comedian and food podcast star Ed Gamble's stand-up tour poster featuring a hot dog because it 'promotes obesity'...

They were told to alter the poster because it did not comply with the organisation's advertising policy on promoting 'the consumption of high fat, salt and sugar foods'. The move by TfL has sparked fury - with commentors blasting London Mayor Sadiq Khan for the 'bonkers' plan. READ MORE: Shocking video reveals daily violence suffered by rail workers who are spat at, punched and battered - with more than 4,000 attacks recorded last year Advertisement 'It is extremely frustrating and simplistic way of categorising food. It suggests TfL passengers aren't intelligent enough to understand the complexities of a balanced diet.'

Despite appealing against the decision, the show's producers were forced to spend another £5,000 on a new ad campaign with the cake removed. EXCLUSIVEREAD MORE: EXCLUSIVE We've been threatened with bailiffs over £1,000 in ULEZ fines... even though TfL admits our cars ARE compliant Advertisement After the number of five-star reviews increased for the play, the in-house designers decided to issue a new set of posters at a cost of £1,200 with the old number crossed out and a new one added.

'Following a review of the advert, we advised that elements would need to be removed or obscured to ensure it complied with our policy. This controversial poster, which was also allowed, is intended to advertise a skiing instructor service

 

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