KUALA LUMPUR, April 2 — After years of working in the entertainment industry, entrepreneur Fadz Subari was burnt out.
It supplies its products to Malaysia Airlines planes and lounges and is used by high profile clientele with stores in Publika, Gurney Plaza, and JBCC.In 2023, the brand was awarded Best Aromatherapy for Health and Wellness by Beauty Insider and the Best Pure Essential Oil at the Natural Health & 健康时尚 Readers Choice Awards.
“Somehow, I discovered aromatherapy as a way to heal and then I pursued a proper education to understand it better. Eartheories products are locally sourced and made with traditional ingredients to calm and soothe the mind. — Picture by Jared WeeAn important part of Fadz’s healing was revisiting the smells of his childhood in his hometown of Tanjong Karang, particularly the smell of lemongrass.
Fadz plans to make local ingredients ‘sexy’ for the global scent market and highlight their unique healing and remedial properties.