In the highly anticipated rematch of last year's championship game, Monday's Elite Eight battle between LSU and Iowa was the most-watched women's college basketball game on TV ever, ESPN said.
Monday's late matchup between UConn and Southern California, which followed LSU-Iowa, had an audience of 6.7 million. On Sunday, a matchup between Oregon State and South Carolina had 3.1 million viewers, while the N.C. State vs. Texas game had 2.5 million viewers. "You got four great programs coming to the Final Four," Iowa coach Lisa Bluder told reporters on Tuesday.
The NCAA said men's March Madness games have averaged 9.4 million viewers across CBS, TNT, TBS and TruTV, which is up 4% from a year ago.
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