Driving Customer Value In The Experience Economy

Today, however, this well-established, manufacturing value chain has been radically disrupted by the global shift towards an experience-centric economy that calls for deeper customer engagement and a level of agility and innovation that surpasses anything that’s been required before.

This is in addition to the contextual data we generate as we drive, generating insight into points of interest, landmarks, shops, and of course other drivers we encounter. It is precisely this wealth of data that fuels the experience economy. Just as many industries benefited from the formula of the industrial economy, many can reap rewards in the experience economy by capturing and analyzing this type of data in real time to enhance the customer experience.

In addition, monetization and revenue sharing models will need to adapt not only to the types of services delivered, but also to the usage of these services and the partners involved in delivering value-added services.Circling back to our automotive industry example, here we have a space that is once again is in a unique position to lead the economy – this time the experience economy.

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