From Krispy Kreme to SunChips, more and more companies roll out total solar eclipse promotions

FILE – A Krispy Kreme Doughnuts sign is shown on Aug. 11, 2017, in Miami. More and more businesses are taking advantage of the total solar eclipse set to dim skies across North America on Monday, April 8, 2024. In the snacks department alone, Krispy Kreme is teaming up with Oreo to sell a limited doughnut-cookie creation. Sonic Drive-In is selling a “Blackout Slush Float.” In the snacks department alone, Krispy Kreme is teaming up with Oreo to sell a limited doughnut-cookie creation.

MoonPie also kicked off a “Sun vs. Moon” smackdown-themed campaign as the chocolate snack maker promotes its “eclipse survival kit,” made up of four mini MoonPies and two pairs of eclipse glasses.and its huge crowds for years. There are oodles of special eclipse safety glasses for sale, along with T-shirts emblazoned with clever slogans and more astronomical souvenirs. Other offerings include eclipse-themed beer, specialty dining packages and watch parties at amusement parks, wineries and zoos.

The Charlotte, North Carolina-based company previously rolled out limited-edition chocolate glazed doughnuts for the 2017 eclipse, and those treats have made a few returns since. But that might not be the case for this year’s “Total Solar Eclipse Doughnut.” The Krispy Kreme-Oreo combo is set to be available from Friday through Monday, according to an announcement from the chain this week.

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