Mmgnet Group, a subsidiary of Informa Markets, has released a fashion consumer report that reveals shopping preferences and trends. The report is part of Mmgnet’s “Actionable Insights Program.” The report complements the company’s “Seasonal Trend Program,” which includes segment-aligned color, silhouette and key item forecasts as well as event buyer guides.
Mmgnet said the insights gleaned from the report and programs will be used to deliver “live presentations on report findings and contextualized takeaways at on-site sessions during events through the rest of the year across markets,” includingSome of the findings from the report include a read on “pursuing triggers” of influences on shoppers. The report’s authors found that “consumers are primarily driven to shop for fashion due to functional needs or when they see major sales or discount