, an online marketing software company with a market value of $35-billion, people familiar with the matter said.
Alphabet has met with Morgan Stanley investment bankers in recent days about a potential offer for HubSpot, the sources said. It has been discussing how much it should offer and whether antitrust regulators would clear such a tie-up, the sources added. HubSpot, which listed in the stock market in 2014, provides marketing software to companies that typically have up to 2,000 employees.
It would also be a boon for Google’s cloud computing business, which is seeking to narrow its competitive gap with rivals Microsoft and Amazon.com.
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