South Africa's bakkie-mad market has just got even more competitive with the launch of Ford SA's locally produced Ranger Tremor and upmarket Ranger Platinum.
It's not like I don't have enough to worry about. On any given day I'll find myself stressing about real-world problems: impending nuclear war, the next pandemic, AI cloning my skills, cyber scams, the ever-rising cost of fuel , the threat of famine, floods and drought... the list is endless. And then, seemingly out of nowhere, I'll find myself thinking about a Ford Ranger bakkie salesperson.
Since the launch of the new Ranger in late 2022, those who flog blue-oval-badged bakkies to put bread on the table have been faced with the onerous task of having to intimately know and sell 25 different models of the New Generation Ranger. These include the base model, the XL, the XLT, the Wildtrak, the Wildtrak X and the top-of-the-range Raptor. And then there are single cabs, double cabs, 4x2s, 4x4s, plus all the add-ons and the options.
And now, to make the salesperson's job that much more challenging, Ford SA has thrown two more steeds into the mix: the Ford Ranger Tremor and Platinum. But who can blame the motoring giant for trying to capitalise...). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material,, representing a diversity of positions on every topic.
AllAfrica is a voice of, by and about Africa - aggregating, producing and distributing 400 news and information items daily from over 100 African news organizations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Abuja, Johannesburg, Nairobi and Washington DC.