Call it the Caitlin Clark effect: The average sales price for a ticket to the women's college basketball semifinal was nearly double that of the men's event, the ticketing company Logitix reported.The price of a seat to watch the Final Four of the women's NCAA Tournament has rivaled the cost of attending the men's event.The price of a seat to watch the Final Four of the women's NCAA Tournament has rivaled the cost of attending the men's event.
This year, the two women's semifinal games will take place Friday evening at Rocket Mortgage FieldHouse in downtown Cleveland, home to the NBA's Cavaliers. That arena seats about 19,400 attendees. That boom in attention culminated last Monday in the record-breaking TV audience for the Elite Eight matchup between Iowa and LSU, a rematch of last year's national championship game that ended with a 94-87 Hawkeyes victory., making it the most-watched college basketball game ever on ESPN platforms and one of the most-viewed games of any sport besides the NFL over the past year.
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