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CEO's Side Hustle Generates $200 Million a Year

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CEO,Side Hustle,Insomnia Cookies

Seth Berkowitz, CEO of Insomnia Cookies, shares his advice on how to turn a side hustle into a successful business. With over 260 locations and $200 million in revenue, Berkowitz emphasizes the importance of finding a mentor and taking advantage of the current entrepreneurial climate.

CEO created a side hustle in his college house—now it brings in $200 million a year: His No. 1 piece of adviceand grow it into a multimillion-dollar company — or simply use it to help cover tuition costs — Seth Berkowitz has some advice.at the University of Pennsylvania and delivering them around campus as late as 4 a.m. Today, he oversees more than 260 Insomnia Cookies locations that brought in more than $200 million last year, according to documents reviewed by CNBC Make It.

But most college students don't fully appreciate"how much time you have" to experiment with a variety of ideas and ventures, says Berkowitz. "It could be too much for some," Berkowitz says." if that's your personality, where you love the action, it's really a great fit."First, consider your own interests, says Berkowitz: He loved sweets and staying up late.

 

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CEO's Side Hustle Brings in $200 Million a YearSeth Berkowitz, CEO of Insomnia Cookies, shares his advice on how to turn a side hustle into a successful business and the importance of having a mentor.
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College Student's Side Hustle Turns into $200 Million BusinessSeth Berkowitz, a college student, started a side hustle selling warm cookies and grew it into a successful chain with over 260 locations worldwide. His company, Insomnia Cookies, brings in $200 million a year.
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