It is well-known that over 90% of startups fail. So, out of 100 startups, only 10 will survive for longer than 5-10 years. To be more exact, 20 of them won't even make it a year, and 50 will fail within the first 5 years. Yes and no. On the one hand, they are usually talented individuals who want and can create brilliant products. On the other hand, they often make the same mistake: they overlook PMF - statistics Why does this happen? Are the founders to blame? Product Market Fit.
On the other hand, if conversions are high, these calls will give you a manual on retaining and increasing the number of satisfied and interested customers. Lost on what to discuss? Here are a few things you might want to ask your customers: How did you hear about the product? Why did you decide to subscribe? Are you currently paying for an alternative? These interviews are an opportunity to learn, not sell.