TORONTO — When Nic Sulsky first got involved with curling a few years ago, he saw tremendous potential for the athletes and the sport.
"I feel the sport is a compelling sport but it's the curlers that really have an opportunity to really break through, that no one has really been able to help propel yet," Sulsky said."That's our first job is to create a big star system for these amazing international athletes." “Our mandate is to take professional curling to the next level, delivering a reimagined, premium experience that will enhance curling’s engagement opportunities for the athletes, sponsors, and most importantly the sport’s global fan base," he said.
“The Curling Group is fully invested in taking the Grand Slam of Curling to the next level and we look forward to growing curling together for years to come.” The entity said it's dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production. A news release said the group is"poised to modernize the sport on a global scale."
"I can't be too specific but let's just say we've been engaged in really exciting conversations with some of the best venture and private-equity groups around the world," Sulsky said."Our expectation is that we will be closing our fund raise within the next few weeks. We're pretty excited."