Dove announced this week a commitment never to use artificial intelligence in its ads, becoming the first beauty brand to do so.
“Today, almost nine in 10 women and girls say they have been exposed to harmful beauty content online,” a release from Dove reads. One of the biggest threats to the representation of real beauty is artificial intelligence. With 90 percent of the content online expected to be AI-generated by 2025, the rise of AI is a threat to women’s well-being, with one in three women feel pressure to alter their appearance because of what they see online, even when they know it’s fake or AI generated.
A video advertisement titled “The Code” marked the announcement of the anti-AI vow. In it, a woman types in AI-generated image prompts including “perfect skin” and “gorgeous woman.” The results offer up thin women with similar facial features, small button noses, light eyes, and almost all blonde and white. Then, the ad claims to show results when “Dove” is added to the prompt.