Par for the course: why Augusta National paid $350k for a kids’ park

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The new acquisition for a sky-high price has further strengthened the monopoly of the local area as part of Augusta National’s long-term vision

urns out the most expensive tennis court in the world isn’t at the All England Club, Roland Garros, or even in Monte Carlo, but on a scrappy patch of parkland behind a chain-link fence on West Vineland Road, Augusta. It isn’t a lot to look at. The net sags and the asphalt is swollen, but there’s a broom with a snapped-off handle in the corner if you want to sweep away the pine needles .

Truth is, you can name your price if Augusta National wants what you’ve got. A lot of people have made a lot of money out of living next door to the golf course. The club got the Wendy’s down the road for $3.4m, the Pep Boys auto shop on the corner for $6.9m, the little bit of land they bought off the Augusta Country Club is supposed to have cost $20m, and the shopping mall next door another $26m.

Augusta National Golf Club have been “more active” putting their small change into local development programmes since Fred Ridley took over the chairmanship.Most of it, though, has been used to expand all that southern hospitality. Just this year, Ridley announced the opening of the “first phase” of a new hospitality centre called Map & Flag, which is the first thing they’ve built off the actual property .

 

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