SMX also hired veteran digital marketing professional Rahul Raj as its programmatic market development director. He has more than 12 years' experience, including being the former programmatic director at multinational media and digital marketing company Dentsu Aegis Network.
Mr Raj will be tasked with promoting programmatic adoption for SMX partner publishers across South-east Asia, and will also help SMX work with Singapore brands and agencies to"meet their programmatic demand and drive further adoption for premium programmatic" as an"above-the-line channel" - industry speak for mass media advertising.
Hari Shankar, chief executive officer of SMX, believes that the regional partnerships will propel SMX towards a strong regional offering that"reinforces their ability to provide buyers with rich audiences, precision targeting and innovative ad formats while making the supply accessible with more buying options and across bidders".
SMX said it now reaches over four out of five Internet users in Singapore through"sites that provide advertisers with access to brand-safe, premium display, video and native inventory".
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